The Role of Technology in Modernising UK Freight Forwarding
3 November 2023

The Role of Technology in Modernising UK Freight Forwarding

In today’s rapidly evolving global marketplace, the role of technology cannot be overstated, and the freight forwarding industry in the United Kingdom is no exception. With the increasing complexity of supply chains and the demand for faster, more efficient transportation of goods, technology is playing a pivotal role in modernising the freight forwarding sector.

Predictions for the Future

As we move further into the 21st century, several key predictions point to significant changes in the freight forwarding industry in the UK.

Automation and AI Integration
Automation and artificial intelligence will play a central role in streamlining operations. Predictive analytics, machine learning, and robotic process automation will help freight forwarders make more informed decisions and reduce human error. 

Enhanced Visibility
Real-time tracking and visibility of shipments will become the norm. Blockchain and IoT (Internet of Things) technology will be used to create an end-to-end digital trail, enabling stakeholders to monitor the location and status of cargo throughout the supply chain. 

Eco-Friendly Initiatives
The freight industry is under increasing pressure to reduce its environmental footprint. Green technology and innovations, such as electric and autonomous vehicles, will become more prevalent as the industry works towards sustainable logistics solutions. 

Customer-Centric Approach
Freight forwarders will focus on delivering an improved customer experience through user-friendly platforms and digital tools. This shift will necessitate a more personalised and agile approach to meet the diverse needs of clients. 

Collaborative Ecosystems
Industry players will increasingly work together to create interconnected ecosystems. This collaboration can streamline operations, reduce costs, and enhance the overall efficiency of the freight forwarding process. 

Addressing Pain Points in Freight Forwarding

The UK freight forwarding industry faces several pain points, many of which technology can effectively address.

Complex Documentation
Freight forwarding involves a multitude of documents and paperwork, making it a highly administrative process. Automation and digitalisation can significantly reduce the time and effort required for document management. By implementing document management systems it can simplify and expedite the documentation process.

Inefficient Communication
The reliance on traditional communication methods can lead to delays and miscommunication. Technology offers more efficient and real-time communication channels, improving collaboration among stakeholders. Implementing modern communication tools can ensure seamless communication with clients and partners.

Inaccurate Tracking
Without advanced tracking and visibility solutions, it’s challenging to provide customers with accurate information on their shipments. Modern technology can enable precise tracking, reducing uncertainty and improving customer satisfaction. Access to cutting-edge tracking technology ensures that clients have real-time access to the location and status of their shipments.

Risk Management
Freight forwarding is fraught with potential risks, from weather-related delays to geopolitical issues. Advanced analytics and predictive tools can help freight forwarders better anticipate and manage these risks. Conducting risk assessment and mitigation strategies can proactively address potential disruptions.

Lack of Transparency
The lack of transparency in the supply chain can lead to disputes and inefficiencies. Technologies like blockchain can create a transparent and immutable record of all transactions, increasing trust and accountability. The implementation of blockchain technology can enhance transparency and accountability in its operations.

Benefits of Modernisation with Ziegler

The adoption of technology in freight forwarding promises numerous benefits to the industry, its stakeholders, and the wider economy, with Ziegler leading the way:

Ziegler’s modernisation methods, including automation and digitalisation, streamline processes which reduce manual effort and enhance overall efficiency. Tasks that once took days can now be completed in hours, benefiting both us and our clients. By automating routine tasks and eliminating paperwork, we are able to significantly reduce our operational costs. Moreover, better data analytics enable us to optimise routes and reduce fuel consumption, further driving down expenses. Enhanced visibility and communication tools enable us to provide real-time information to our clients. This not only builds trust but also allows us to proactively address issues and concerns, resulting in higher satisfaction amongst our customers. Technology-driven predictive analytics and risk management tools allow us to identify potential issues and take preventive measures, reducing the chances of costly disruptions and disputes. We’re also heavily committed to environmental responsibility through investment in eco-friendly technologies such as electric vehicles and sustainable shipping practices, contributing towards a more sustainable and eco-conscious industry. 


Our modernisation methods leverage the wealth of data generated to provide valuable insights for making more informed decisions, optimizing operations, and identifying opportunities for growth. A collaborative approach, which forms a critical part of their modernisation strategy, ensures better coordination and communication among various stakeholders in the supply chain, resulting in a smoother, more efficient movement of goods. Our early adoption of technology and modernisation methods positions us as industry leaders, offering superior services, faster delivery times, and more competitive pricing, attracting a larger client base. The future of UK freight forwarding is intricately tied to modernisation through technology. As the industry continues to evolve, Ziegler are not only embracing technology but leading the way in shaping the industry’s future. The adoption of technology addresses pain points, provides numerous benefits, and positions us for success in the dynamic world of global logistics. Modernisation is not just an option, it is a necessity.