Negotiating Troubled Waters: How Ziegler Mitigates Global Shipping Conflicts
17 January 2024

Negotiating Troubled Waters: How Ziegler Mitigates Global Shipping Conflicts

In the complex world of global shipping, challenges often arise that can disrupt the seamless flow of goods and services. One such obstacle that has demanded deft navigation is the Red Sea shipping crisis. As conflicts and hostilities escalated in the region, the global shipping community has found itself facing unprecedented challenges leading to heightened security concerns, delays and increases operational costs.

Marked by geopolitical tensions and conflicts in the region, the Red Sea shipping crisis continues to pose a significant threat to ocean freight movement in one of the busiest shipping lanes in the world. Over 23,000 vessels transit through the Suez Canal each year, averaging almost 70 ships per day. A trade route so vital for the transportation of goods has been severely jeopardised, leading to delays, increased costs, and heightened risks for businesses relying on timely deliveries.

As a leading player within the logistics sector, Ziegler recognise the need for strategic measures to safeguard continued customer satisfaction. But whilst events such as these are largely out of our control, what can we do to minimise the negative impact this has on shipping operations?

In the face of such challenges, we have established a robust framework to navigate crises effectively, ensuring minimal disruption to client operations.

Proactive Monitoring of Trade Routes

Ziegler’s proactive stance begins with a meticulous monitoring and observation process of global trade routes. Recognising that early detection is key to effective crisis management, we employ advanced tracking and analytics tools to stay ahead of potential disruptions. This proactive monitoring extends beyond routine logistics operations and involves continuous assessment of geopolitical and security conditions that may impact trade routes. By staying abreast of emerging challenges, we position ourselves to take pre-emptive measures, such as rerouting shipments or activating contingency plans, ensuring minimal disruptions to the supply chain and timely delivery of goods.

Collaborative Service Recovery

By fostering strong relationships with overseas offices and partners, we ensure we have pre-planned recovery options in place. This collaborative strategy involves scenario planning, risk assessment, and the development of alternative routes and transportation methods. The goal is to create a resilient network capable of adapting swiftly to changing circumstances. Through regular communication and collaboration, we enhance our ability to respond effectively to shipping crises, minimising delays and providing clients with reliable service even in challenging situations.

Market Awareness and Cost Efficiency

We actively monitor market dynamics, including fluctuations in fuel prices, carrier capacities, and geopolitical events. This proactive awareness allows us to make informed decisions in real-time, optimising logistics strategies to mitigate the financial impacts of crises. Simultaneously, we place a strong emphasis on cost efficiency, leveraging market insights to negotiate favourable terms with carriers, explore alternative routes that may be more cost-effective, and implement measures to streamline logistics operations. This dual approach ensures that our clients receive not only reliable services but also cost-effective solutions tailored to the challenges at hand.

Open Communication Channels

Our commitment to communication ensures clients are well-informed about the evolving situation, potential disruptions, and the steps we are taking to address challenges. Regular updates, alerts, and a collaborative exchange of information empower clients to make informed decisions based on real-time insights. Our dedication to open communication extends beyond crisis periods, fostering a relationship of trust and transparency that enhances client confidence in the company’s ability to navigate complex situations.

Carrier Flexibility

Unlike logistics providers constrained by exclusive carrier partnerships, we maintain the freedom to choose from a diverse pool of ocean carriers. This flexibility proves invaluable during situations like this, where specific carriers or routes may be more suitable. Our ability to pivot swiftly and select the most appropriate carriers enhances our adaptability, allowing the company to navigate obstacles seamlessly. This flexibility ensures that we can tailor our logistics solutions to the unique challenges posed by each crisis, optimising shipping routes and minimising disruptions for our clients.

State-of-the-Art Tracking

In an era where real-time information is paramount, our live tracking capabilities offer clients unparalleled visibility into the location and status of their shipments. This proactive tracking not only provides peace of mind to clients but also equips us with the ability to respond swiftly to potential issues. Live tracking allows us to reroute shipments (where possible) in real-time, avoiding affected areas and optimising delivery schedules. This advanced tracking capability not only enhances the reliability of our services but also reinforces our adaptability in the face of unforeseen events.

By integrating these strategies, we position ourselves as a resilient and adaptable logistics partner, capable of navigating the complexities of the global shipping industry and providing clients with reliable and cost-effective solutions even in the midst of crises.

To find out more on how we can elevate your supply chain, get in touch: