Bees have always exercised on humans a form of fascination, enthusiasm unanimously shared as it is true that they present singular characteristics that do not fail to astonish. They are symbols of dedication, productive organization and life. Their work is invaluable to both humans and animals.
Aren’t they essential to life as Albert Einstein wrote ““If the bee disappears from the surface of the Earth, man would have no more than four years left to live. No more bees, no more pollination, no more plants, no more animals, no more man”?
Bees also have a relationship with Ziegler’s activity: they are the ones that fertilize plants and above all “transport” pollen. By their cells, the honeycombs are also reminiscent of the shelves of Ziegler’s logistics activity.
It is therefore not surprising that Ziegler intends to preserve this endangered species by embarking on urban beekeeping as part of its “Ziegler. Now Even Greener”.
Coraline Vleminckx, our quality assistant, proposed a project close to her heart in collaboration with her uncle, a beekeeper in town trained by Srabe Asbl, Royal Beekeeping Society of Brussels and Surroundings.
The objective is to install the first hives on the roof of the Ziegler headquarters in Brussels at the end of April 2022, and then to “pollinate” the initiative everywhere within the Ziegler branches in Belgium.
The location of the first hives is ideal because Ziegler’s headquarters is located a few bee’s wing beats from the gardens of the royal palace where bees can forage at leisure..
The first honey harvest, which is expected at the end of July 2022, will be packaged in small 150 g and 300 g jars in Ziegler colors which will reward employees and will be offered to customers who share a loyalty approach based on a strong value of protecting the environment. What could be better than tasting this homemade nectar?
Thanks to its beekeeping harvests, Ziegler will also produce sweets which will be distributed to schools, which will make it possible to carry out an educational action to raise awareness of environmental issues for children.
In doing so, Ziegler goes even further in its eco-responsible approach by transforming its roofs and green spaces into refuges of biodiversity and well-being. Ziegler thus responds to Goal No. 15 set up in 2015 by the United Nations, serving as a blueprint for achieving a better and more sustainable future: that of a world that respects life.
